At some point something will go wrong, even in the best venture investment. When it does, everyone had better be able to work together. We don’t advise that an investment be made unless we are individually whole-hearted and unanimous within Assembly about the opportunity.

Our best references come from the CEOs of portfolio companies.  If we don’t think we can add value to a company beyond advising that an investment is made in it, we should not support making that investment. The place for passive investments is the stock market. If we are going to sacrifice liquidity and see [...]

Our assessment of the key individuals and the relationship we are able to build with them is critical.

Based on the individual experience of our team and our view on the risk/ reward for the segment we have strong preference for B2B opportunities.