Mortgage asset origination platform

Landbay, founded by CEO John Goodall, originated its first buy-to-let mortgage in 2014. The firm is a lending platform which prices and arranges UK buy-to-let mortgages without itself taking on credit risk. Landbay’s funding partners include banks – both large FIs and neo-banks – as well as specialist funds and insurance firms. The borrowers – primarily sourced from mortgage brokers – are professional landlords. Buy-to-let is a sizeable area of specialist lending within which professional landlords – Landbay’s customer base – continue to take share.

The firm’s digital product offering based on proprietary software has proven highly attractive to mortgage brokers who intermediate most of the professional landlord segment. In competition with both new entrants and some of the most established names in UK financial services, Landbay has won numerous customer awards.

Landbay is well established and continues to grow strongly whilst maintaining high asset quality. The firm is likely to seek a market listing by the end of 2024.

Assembly has been happy to support the Landbay management team as they scale the business. Michael is a member of the Board.

Assembly Capital Partners Limited, a limited company registered in England and Wales with Companies House number 11109422, is an Appointed Representative of Sapia Partners LLP which is authorised and regulated by the Financial Conduct Authority (FRN: 550103). The products/ services offered on this website are intended for professional investors only as defined by the Rules of the Financial Conduct Authority. Capital at risk. Past performance is not a reliable indicator of future performance. The value of investments and the income received from them can fall as well as rise, is not guaranteed and you may not get back the amount originally invested.